DIGIVIVA', a one-stop digital strategising solutions platform, was formally unveiled at Saturday Club, Calcutta on 12th Dec. The star-studded launch witnessed a brief interactive session moderated by Ayanjit Sen, Founder of DIGIVIVA, on the unending scope of digital promotions in all aspects of life and applicable for all sectors of our society. The interesting talk session saw such august dignitaries like Devika Mukherjee, Sadhan Talukder, Anjana Basu, Arindam Chakrabarty, Sayantani Guhathakurta, Anidya Banerjee, Supriyo Roychowdhury and others who also spoke on various nuances of digital promotions. Speaking about 'Digiviva', Ayanjit Sen informed that DIGIVIVA will utilize past, present and future brand story to design your digital content strategy, identify and build upon your brand’s content differentiation factor (CDF) to develop a brand centric universal language and promote the brand and its product to a diverse user base.
DIGIVIVA is the first of its kind venture for Ayanjit Sen, who is a very respecetd senior journalist. He had worked for such front-line media like BBC, CNN, India Today Group, Times Now and ABP. He has been associated with digital and television for nearly two decades. He has done his Masters in Journalism Studies from Cardiff University, UK. Ayanjit Sen is now a Bollywood film producer and is the Managing Director of 'La Pelicula Motion Pictures'. He has won several international and national awards for Digital Content and has also been recently conferred with an Honorary Doctorate by the Nelson Mandela University (South Africa) for Digital Content Strategy.
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