Tuesday 25 June 2019

Increased quality of living in cities and additional customer benefits for BMW plug-in hybrids.

New BMW “eDrive Zone” function and digital BMW service “BMW points” promote emissions-free driving in environmental zones and offer users additional cost benefits.



Munich. With the introduction of the fourth generation of BMW plug-in hybrid models, novel features are soon to be launched which will help maximize the distance covered using electric power. In this way, the BMW Group is clustering its expertise in the areas of eDrive technology and digitalisation in order to promote emissions-free and low-noise driving in cities. Presented today for the first time at #NEXTGen, the BMW Group’s new communication format, the latest innovations enable drivers of BMW plug-in hybrid models to contribute actively to improving the quality of living in urban environments. Users also benefit from attractive premiums and can compete with other users for fun.



eDrive Zones enable emissions-free access to environmental zones.

With the current shift in thinking to make cities suitable for human beings rather than cars, more and more cities are considering imposing access limitations on vehicles powered by combustion engines. In view of this, the BMW Group is consistently advancing its operating strategy for plug-in hybrid models. If cities establish environmental zones for emissions-free driving only, these can be automatically detected in future by means of geo-fencing technology. On entering the zone, the vehicle then automatically switches to purely electric mode. This means that optimum use of the potential offered by plug-in hybrid vehicles is guaranteed – without the driver having to take any special action. This novel operating strategy constitutes a significant additional boost in terms of the potential of plug-in hybrid vehicles to reduce emissions. The increase in the distance covered electrically not only helps optimise efficiency, it also reduces operating costs for the customer. This applies particularly to city traffic, where electric power consistently achieves a higher level of efficiency than a petrol or diesel engine.



The function BMW eDrive Zones will be a standard feature in BMW plug-in hybrid vehicles as of 2020.




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